bella b wear. on sale.

shop the sale. dress the bump. bella b wear. a label you can wear while pregnant. a label you can wear if you're not. on sale.

loving : peter alexander maternity slinky nightie

style file : lilly b

colourful maxi's; that's what i'm seeing and loving this spring/summer in maternity fashion. recognised for their gorgeous maxi dresses, the lilly b label will have you looking and feeling fabulous while pregnant, in any of their delightful designs. the calypso dress as shown above has to be one of my favourites. i am a colour person, i love how wearing a colour can lift your mood for the day, no matter how hormonal it may start out as!

the calypso is a super maxi, meaning it is extra long in length. however, it would be no problem to slice a little from the hemline if you feel it is too long for your height. us shorties will no doubt need to slice some off, but for the taller, this dress will indeed cover your ankles. available in sizes small, medium, large and extra large, this maxi is really quite generous, so if you're on the smaller size of your sizing, then definately go down a size. priced at $199.95, you can see the calypso dress here.

my next favourite is the flora multi tiered maxi in aqua. this dress was extremely popular last year and was featured throughout every pregnancy magazine and worn by some of our aussie celebrities. it was remanufactured so many times to keep up with the demand, but this season see's the popular colourway in aqua, as shown, phasing out. which is such a shame as the colours used are so sweet and soft. the only sizes available now are a small and large. this dress is also $199.95 and is a standard sizing, so stick to your regular size for this maxi.

and one more of my fave's is the drawstring print maxi. this dress is featured in the latest copy of cosmo pregnancy and although this image above looks fab, it doesn't do it enough justice. this dress is divine! it is made from polyester and spandex, so it has a bit of a shimmery look to it {perfect for a wedding or special occassion} and is also quite long in length. available in sizes small, medium and large and is again $199.95. you can find this dress here.

note that all of the dresses i have picked out are bra-wearable. i have a lot of customers who prefer to wear a normal bra wherever possible, so these dresses all have awesome boob coverage! any of the maxi's on the site are generally over $150, so this gives you free postage with your purchase.

congratulations to all of our readers who are expecting, we hope you're enjoying it xx

style file : bella b wear

new bella b wear pieces are now available through our shopping site. whites, blacks, cobalts, tea rose pinks and stripes are dominating the new collection looks. this label is great for layering and one of the most versatile fashion labels for women. i'm going to tell you why here, and show you some images so you can see for yourself.

turn your 'normal' clothes into maternity clothes, and then back again into normal. while most of us are keeping an eye on our spending habbits, it's clothing labels like bella b wear that you need to start experimenting with, especially if you are expecting or hoping to. the label is known to have breathable and functional fashion offering unparalled comfort, durability and even a bit of sexiness {sexy is good when you feel like your wardrobe is giving you nothing but a 'daggy ol' mum' feel}. the garments are seam free so it gives you the freedom to move and also gives you support where you need it. heavens knows when you're a mum, you need clothing like this when you're doing more things like getting on all fours and crawling with the bubba, or playing cars with the little dude. the main characteristic of this label is it's unique stretch micro fibre; it is incredibly soft against the skin and just feels so divine to wear.

the latest collection reflects the demands of the modern-day woman, who wants more from her fashion; the mum who wants stylish no-nonsense fashion that reflects a fashionable edge without paying designer prices. a woman should expect her clothing to be comfortable, easy to wear, but be durable and, of course, affordable.

the bella b wear label has classic basics that lend themselves to layering. here are a few tips on how to layer {because layering just doesn't come naturally to some of us} :

: start with a fitted slip dress or tank dress as it gives a nice streamlined foundation for layering

: add some colour, it will not only lift your outfit but may lift your mood also

: push yourself out of your comfort zone, you will be suprised at the compliments you will receive for looking a little out of 'your' ordinary

: don't over think it and don't be scared to mix and match patterns {hell, it just might work}, and try some old with the new

: use pieces like a summer jacket or a knit vest, over your smock dress that's over your half sleeve tee shirt, and accessorise with boots and long chunky necklaces and scarves

: grab your sunnies and don't look back, bring some fun to your look and your day

style file :: byog (bring your own gown)

say hello to the exquisite hospital gowns by byog (bring your own gown). having a baby just got even more glamourous! ok, ok, i know what you're thinking, how can labour be glamourous? well these gorgeous gowns may not help with the pain, and might even get thrown accross the room at some stage during that miraculous thing we call labour, but i tell you what, they are about to make life as a new mum (no matter how many times round) that extra bit easier. and have you feeling and looking gorgeous in all of those first photo's!

we have these fab gowns available in 3 prints (as pictured above) and in 2 sizes (s/m and l/xl). each gown comes packaged in it's own reusable bag and has a removable ribbon tie. not only are the gowns stylish and fashionable, but they're also very practical! made from 100% soft cotton, they have snaps all the way down the back for full coverage and down the arms to enable easy access for breast feeding.

but think outside the square here, these are not just for pregnant mummies, they will brighten up any lady's spirits that has to have a hospital stay.

the gowns have made it big overseas with celebrities such as gwen stefani, jessica alba, sarah michelle gellar and tori spelling all doning one.

and then we also have these super funny push out socks, which i think would make an excellent little something to give to your girlfriend when the baby news is announced!

after a maternity bargain?

the best thing about old season stock is that you can score yourself some great bargains! sure, they might not be the current look of the moment, but if you're clever enough you can mix old with new, go to town on the layering and create a unique look that spells out you. y. o. u.

some of us are reluctant to spend money on maternity clothing, especially a lot of first time mummy-to-be's, and hey, me included! you try and get away with what you can for as long as you can, and then when you really do need clothing that fits, you find yourself thinking, well i only have 7 weeks to go, there's really no point in buying anything now. but you're feeling uncomfortable in your clothing, you might be feeling like crap, your skin is breaking out and you're hormones are through the roof. the last thing you want to be is uncomfortable! maternity clothing is made to grow with your expanding tummy, so once you can't button the top of your favourite jeans up, then this is the time to grab some maternity pieces. you will thank yourself in the coming months. and if you can give yourself some retail therapy and grab some super bargains, then happy hormones will be coming your way!

a few of the pieces we have big discounts on are... ripe harley jeans $30, metalicus bodytight cami $10, ripe belted skirt $25, hotmilk undies $5, belly basic 3/4 sleeve tee's $5, soon melbourne cuffed dinner shorts $30. the list really does go on. we also have a couple of dresses that are half price, like the top picture of the lilly b dreamy duo twist dress which is now $64.95 and a gorgeous pink and orange floral ripe satin dress for $89.95. do pop on over to the site and check them out for yourself xx

style file :: mavi

every mum-to-be needs a stylish pair of maternity jeans. am i right? mavi jeans are renowned for their perfect fit jeans and when i heard they launched their first pairs of maternity jeans earlier this year to australia, i knew they would be the perfect jean to stock at yummy mummies, before i had even laid my eyes on them!

the angelina jean uses two side stretch panels that expand with your growing belly. this is a mid rise boot cut style in a dark washed indigo stretch denim. i secretly tried a pair of these maternity jeans on as i'm not yet back into all of my "pre baby" clothing, and i tell you what, they are super comfy and look so damn good on! so i chucked on a belt and a pair of heels, and seriously, it was hard to believe they were maternity jeans. in a word, these jeans are hot, and will be your new bff (well for nine or so months anyway)! you'll find them online with our relaunch, with a reasonable price tag of $149.95, but if you possibly can't wait until then, you can email your order through to me.

on location with shelley :: lady bump photoshoot

a fortnight ago we hit the streets of brisbane with a couple of camera's and a pregnant woman and her dog, in the search of something different for the back drop for our lady bump photo shoot. lady bump is yummy mummies' own maternity label. shelley was the perfect model; 33 weeks pregnant, willing to try my idea's, not afraid to do a quick clothes change behind a towel, and just plain fun!

i have a thing for graffiti walls. i love the rawness of the art and the bold colours. the brisbane powerhouse was our location for this photo shoot. what was once an old power station has over the past decade been converted into a creative arts centre. it worked perfectly for what i had in mind!

we all know how handy a pair of black pants can be when pregnant, especially for work. but i don't think they should be strictly limited for that. i wanted to put a bit of a street wear twist to my label, incorporate that black pant into a new style; just add a pair of converse's, a 2 chix maternity tee, sunnies, and viola, one super stylin mumma ready to go! you can find the lady bump shorts and pants on our website.

style file :: quack maternity

quack maternity has designed a super stylish range of breastfeeding clothing that has revolutionised the way we breastfeed today. they are so stylish that i've even had non pregnant ladies buy them because they are on trend and just super comfortable. the elastic ruching at the sides of each garment gives you the stretch you need whilst your belly grows, and the quality and blend of viscose and lycra that quack uses feels soft and delicate on your skin. it really is an experience to wear.

when shopping for maternity clothing, versatility is key. you may want to invest in a few pieces of clothing that are suitable for pregnancy, breastfeeding and beyond. establishing breast feeding may be one of many challenges you may face when becoming a new mum, and if you have the right clothing ready on hand for when that time comes around, it might just make it a little easier to meet baby's needs without showing any more skin than you want to. quack's design makes it easy to nurse, you just lift up the top layer of fabric under the bust to access discreet nursing openings to feed your baby. my favourite part of the quack range is the cute little signature duck that's printed on the underneath panel so that when you lift up to feed, baby has something to look at.

you can browse our range of breastfeeding tops here along with many other fab pieces of maternity clothing.