Sunday, October 18, 2009

on location with shelley :: lady bump photoshoot

a fortnight ago we hit the streets of brisbane with a couple of camera's and a pregnant woman and her dog, in the search of something different for the back drop for our lady bump photo shoot. lady bump is yummy mummies' own maternity label. shelley was the perfect model; 33 weeks pregnant, willing to try my idea's, not afraid to do a quick clothes change behind a towel, and just plain fun!

i have a thing for graffiti walls. i love the rawness of the art and the bold colours. the brisbane powerhouse was our location for this photo shoot. what was once an old power station has over the past decade been converted into a creative arts centre. it worked perfectly for what i had in mind!

we all know how handy a pair of black pants can be when pregnant, especially for work. but i don't think they should be strictly limited for that. i wanted to put a bit of a street wear twist to my label, incorporate that black pant into a new style; just add a pair of converse's, a 2 chix maternity tee, sunnies, and viola, one super stylin mumma ready to go! you can find the lady bump shorts and pants on our website.


  1. I like your style Bec - Converse can match any outfit!

  2. love it bec.... well done! looking forward to the new site! xx

  3. thanks ladies. where and who would we be without converse's? hehe xx